In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

There is a new economic order. Marketing was a business function relevant to the old economic order. Even though that economic order is gone forever, most companies are still think and work according to it. And this is costing them waste in their effort to grow their business. It is high time they adapted their business to the new economic order.How can this be? Marketing has been around all along. What can have changed that makes the Marketing function so out of date? A sea change. No less. A transformation of our marketplace. In recent decades, the old economic order has given way to the new economic order. Four factors characterize this transition:1. Intensifying competition has transferred power from the producer to the customer. The more freedom and choice customers have, the more power they have, at the expense of you, the producer.2. Intensifying accountability has transferred management orientation from process-driven to purpose-driven. As more has to be accomplished with each dollar, activities are increasingly determined by their ability to deliver desired results.3. Accelerating innovation has redefined business from its technology base to its relationship with its customers. As new technologies keep emerging, companies have to keep shifting to those technologies that can better serve existing customers, whose loyalty is based less on technology provided by the company, than it is on the perceived benefit they are already getting from the business.4. The perpetual proliferation of higher value has promoted both the ascendance of service business at the expense of manufacturing businesses, and the increasing relative internal importance of the service interface of manufactured goods.These four emergent factors, greater customer power, greater purpose orientation by management, greater customer-relationship based identification for the business, and the ascendance of service business, have together rendered the discipline of Marketing limited and out of date, and replaced it with the Brand.How can this be? Isn’t Brand a mere sub function of Marketing? Isn’t Brand run by the Marketing department? Not any longer. Keeping Brand within Marketing in the new economic order is the surest way to dilute your investments for growth. And as we have seen, tightening accountability can no longer tolerate any such waste. Not when there are sub-functions of business outside the Marketing function, that can influence customer perception of your business, and can thus determine your revenues.In the old economic order, it was the inherent quality of the product that was the crux of the business. It was Marketing’s function to position it, promote it, sell it, and bring in the revenue. In the new economic order, the crux is no longer the inherent quality of the product. It is subtler quality, and one that lies outside your company. It is the quality of the customers’ PERCEPTION of the value they are buying. And there are many things that influence this perception. As many things as the customer can experience, and associate with your brand name.Let’s look at this a little closer. As we saw earlier, power has shifted from the producer to the customer, and has moved from the factory to the emotional and mental fields of the customer. In this new economic order, it is no longer the product or service per se, that determines the flow of incoming revenue for the business. It is now the perception of greatest value in the mental and emotional field of the customer. Customers buy their imagined expectation of what the product or service can provide to them. This “IMAGINED EXPECTATION” is the crux of your business’ revenues in the new economic order. It’s as simple as that.This means that every business function that can contribute toward the generation of the right “IMAGINED EXPECTATION”, i.e., Brand, and toward its consolidation in customers’ mental and emotional fields, must be regarded as a revenue building opportunity, and must be integrated as such. Which means it must be managed for integration. All your business’ customer interfacing sub-functions must be managed to work in synch toward generating and consolidating the strongest possible Brand – toward generating the most possible revenue for the investment.Of course, the traditional Marketing sub-functions of Brand Graphics, Advertising, Promotions, Market Research, Distribution, Pricing, Sales, Merchandising and Packaging continue to play an important role in the new economic order. But the boundary drawn by the Marketing function between these sub-functions and other business functions that contribute toward the generation and consolidation of the Brand with customers – is a deadly barrier. Sub-functions like Product Development, Product Research, Product Experience, Billing, Collections, Customer Care and Credit Control, all play critical roles, not only toward the generation of right Brand, but equally importantly, its sustainability over time. These too are legitimate Brand-building functions, and as such, can contribute substantially to the purchase decision that brings in the revenue for your business.As long as your business doesn’t demolish existing boundaries between the Marketing function and all the other Brand-building sub-functions, it is setting itself up for inconsistent, if not competing customer experiences from these functions. This means that some revenue investments will be working against other revenue investments, which is the most wasteful thing a business can do!In short, Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies othe new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions. You can call it what you want. You can call this new function Customer department, or Brand department, or anything else for that matter. After all, Marketing is dead. Long live the Brand!

Did you know that the business plan you produce will be slightly different, depending upon who you are presenting it to? Yes it will and this is a good thing to remember when writing your business plan.

For a Venture Capitalist: These are high net worth individuals or companies who want to invest in a business and get out of the business taking a healthy profit. Typically a venture capitalist represents a group of investing companies and individuals backed by companies. It is rare that they use their own money to invest. They also tend to invest large amounts of money after carefully reviewing the investment risk appertaining to the company seeking investment. This means that they tend to seek out companies that are already established and seeking to expand or grow quickly. They expect a high rate of return for their investment, typically over 25% of their investment. A Venture Capitalist will expect a high level of control over the company and usually a seat on the board of directors as well as voting rights with their shares.

When writing a business plan for a Venture Capitalist it stands to reason that you should include their possible exit strategy – such as an IPO as well as your proposed contribution and involvement with your company.

When you go to an Angel Investor. These investors are more likely to invest in start up companies and those seeking a lower level of funding. They also accept a higher level of risk than a Venture Capitalist. Angel Investors typically invest in a type of company that interests them and often wish to become involved with the company as part of their investment. They are the place to go if you are seeking business mentorship in order to grow your business. They expect a lower percentage return on their investment but are still seeking 20% to 30%. The Angel Investor will expect shares for their investment but their control will usually take the form of managing the company alongside the other major share holders.

What this investor wants is involvement in a business that interests them. That is why it is important to highlight the attractiveness of your sector, of the business and how they can be involved in your company.

When we go to a bank. Banks do not lend unless it is almost definite they will get their money back. So when seeking a loan they are seeking a guarantee of some sort and the usual one they are seeking is a charge over either your or your company’s property. So if you have property, machinery etc. that can have a charge placed upon it, the business plan is where you emphasise this. Banks also do not lend large amounts of money to start up companies. What they are seeking within your business plan is the proof that you have thought long and hard about your business model and how you will be making a profit within a short while. They, just like the Angel Investor and Venture Capitalist do not lend money to pay wages whilst the company is establishing itself.

A few things to remember when writing your business plan.
• Your executive summary is vital and the first part of the business plan that is read. It should summarise the key parts of the business as well as pique interest to move to the more detailed information. As it is a summary, one trick is to write it in draft format at the beginning of your business plan writing so that it helps you set out your business plan. The executive summary should then be tidied up and completed after you have written your business plan and used as a check-list that you have included everything.
• Your business plan should hang together with logical links from one section to another. It should tell a story of how you are planning to set up, manage and expand your company.
• It should be well structured with an index and page numbers so that the different people who read the plan can easily get to their preferred section.
• You should write your business plan for two different types of readers – the technical person who wants detailed information and figures and the business person who wants to see how you are setting up your business and is looking for business credentials such as a great fulfilment process and adequately skilled staff becoming involved.
• Lastly you business plan is the foundation of your business but just as your business changes and evolves over time, so should your business plan.